Apr 2, 2014; Denver, CO, USA; Denver Nuggets guard Ty Lawson (3) shoots the ball over New Orleans guard Tyreke Evans (1) during the second half at Pepsi Center. The Nuggets won 137-107. Mandatory Credit: Chris Humphreys-USA TODAY Sports

SportsTechie NBA Digital Series Takes A Look At The Denver Nuggets


SportTechie has a great new series on how NBA teams leverage digital media to reach fans and enhance their brands. See below for a preview about how the Denver Nuggets are using digital strategy. Then head over to SportTechie to read the entire writeup.

Ty Lawson may be one of the NBA’s brightest up and coming stars, but basketball has always been a team game. The 30 franchises that make up the league have generated a revenue pie in excess of $5 billion. The digital age has enabled this game to reach its worldwide audience anywhere, anytime. Teams can build up their own local fan base through the sundry of platforms available.

Much like our #NFLTechSeries, this time SportTechie delves into the digital strategies–from web, social media, mobile apps, and any other technological connection–of each team and analyzes them, including insights from some of the digital executives involved. Today, the #NBADigitalSeries 2013-14 continues with the Denver Nuggets. Stay tuned to for ongoing coverage of the #NBADigitalSeries.

Tags: Denver Nuggets